Sample · One District One Product: How UP Maps Its Local Crafts

Key Highlights

• Uttar Pradesh launched One District One Product (ODOP) on 24 January 2018.
• Each district promotes one product, such as Moradabad brassware, Bhadohi carpets or Lucknow chikankari.
• The idea has since been taken up nationally for crafts and food processing.

Detailed Insights

What ODOP does

The scheme identifies a product for which a district is known and supports its makers with credit, training, common facility centres, design help and marketing, including exhibitions and online sales.

Why it matters

Many of these crafts are carried on by small units and artisans. Focusing on one product per district lets support reach clusters of workers, helps with branding and exports, and creates jobs close to home.

Challenges

Access to credit and raw materials, competition from machine-made goods and the need for better design and quality standards remain concerns. Linking ODOP with GI tags and e-commerce is seen as a way forward.

Key Concepts Involved

• Cluster development: Supporting many units of one industry in the same area together.
• Common Facility Centre (CFC): Shared machines, testing or design facilities for small producers.
• MSME: Micro, small and medium enterprises.