About the role
VINI IAS is looking for a skilled SEO/AEO/GEO Specialist to improve website visibility, organic traffic, search engine rankings, and AI search presence. The candidate will be responsible for developing and implementing strategies to rank our website on Google and improve visibility across AI-powered search platforms.
What you'll do
- Develop and implement SEO, AEO and GEO strategies.
- Improve website rankings on Google Search.
- Optimize content for AI-powered search engines and platforms.
- Work on Google AI Overviews, ChatGPT, Gemini and Perplexity visibility.
- Conduct keyword research, competitor analysis and search intent analysis.
- Implement On-Page, Off-Page and Technical SEO.
- Optimize website structure, internal linking and URL structure.
- Work on schema markup, structured data and rich snippets.
- Improve website indexing, crawling and Core Web Vitals.
- Optimize blogs, landing pages and course pages.
- Develop backlink-building and digital PR strategies.
- Monitor performance using Google Search Console and Google Analytics.
- Track organic traffic, keyword rankings, CTR and conversions.
What we're looking for
- Strong understanding of Technical SEO, On-Page SEO, Off-Page SEO and Local SEO.
- Expertise in keyword research, search intent analysis and competitor research.
- Hands-on experience with Google Search Console (GSC) and Google Analytics 4 (GA4).
- Proficiency in SEO tools such as Ahrefs, SEMrush, Ubersuggest and Screaming Frog.
- Knowledge of Technical SEO audits, crawling, indexing, canonical tags, robots.txt and XML sitemaps.
- Strong understanding of Core Web Vitals, PageSpeed Insights and website performance optimization.
- Experience with Schema Markup, Structured Data and Rich Results implementation.
- Knowledge of internal linking, backlink analysis and ethical link-building strategies.
- Understanding of SEO-friendly URL structures, website architecture and content optimization.
- Experience in optimizing large websites, blogs and landing pages.
- Knowledge of Google Discover, Google News SEO and helpful content guidelines.
- Ability to analyze SEO performance, identify ranking issues and prepare performance reports.
- Understanding of WordPress and basic knowledge of Next.js SEO is an added advantage.
- Strong analytical, research, problem-solving and communication skills.
- Ability to develop data-driven SEO strategies and achieve measurable organic growth.
Why VINI GROUP?
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